Marketing & Media Relations Management

Our long standing relationship with local media ensures our non profit clients that their events will receive extensive media exposure and sponsorship. We have a proven track record of success in raising the profile of the event and the client organization, thereby making both increasingly attractive to corporate and media sponsors.

The first step in successful communications is to identify and document with whom, what, and how you will be communicating. j|m|a will assist you through this process, resulting in a productive media relations and marketing plan.

Media Relations Plan

  • Secure media emcee
  • Write and develop 30 second radio and television promo spots
  • Develop copy for print sponsors
  • Coordinate media launch (invitations, RSVP’s, venue and catering requirements)
  • Write, develop and circulate media kit
  • Develop on air contesting with radio media (if applicable)
  • Write and circulate media advisories
  • Secure media interviews and editorials
  • Distribute media and photo opportunity advisory to all city assignment editors to encourage day of event coverage. (cameras, photographer, reporters)
  • Issue post event media advisory with event results

Marketing Plan

  • Creative concept and copy for promotional materials, ensuring all sponsor deliverables are met (Sponsorship package, posters, tickets, signage, programs, advertisements)
  • Timelines and mechanisms for the distribution of promotional materials
  • Audio visual presentation for the event
  • Website copy and revisions
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